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Six lessons on choosing the handful of numbers a client can act on, and on writing the paragraph at the top that says what changed and what happens next month.
Six lessons. A report the client reads to the end.
Most reporting fails by including everything. Twenty charts arrive, none of them argue for anything, and the client asks the same question they asked last month about what to do differently.
This course cuts the report down. You pick a handful of numbers tied to what the client actually wants, learn what reach and engagement do and do not tell you, and write the paragraph at the top that carries the argument.
Social media managers: assembling the monthly deck the night before.
Account managers: presenting numbers they did not pull themselves.
Freelancers: who have to show the retainer is doing something.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.