Kontentino Academy

Two Channels, Run Properly

Six short lessons on choosing the one or two channels a brand actually commits to, and on holding that line when a client asks why you are not on the newest one.

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Building a Social Media Content Calendar

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Building a Social Media Content Calendar

Nine lessons on filling a month of posts before the month starts, and on leaving enough room that a good reactive idea still has somewhere to go.

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Client Approval Workflows That Stick

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Client Approval Workflows That Stick

Eight lessons on building an approval path a client will actually follow, and on what to change when the sign-off keeps landing the night before the post goes out.

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Managing Multiple Clients as an Agency

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Managing Multiple Clients as an Agency

Ten lessons on running several brands side by side without their calendars, voices and logins bleeding into each other, and on the handover pack a new account manager needs on day one.

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Writing Posts That Fit Each Channel

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Writing Posts That Fit Each Channel

Seven lessons on rewriting one idea for every channel it has to land on, and on recognising the post that is not worth adapting at all.

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Scheduling and Publishing Without Missed Posts

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Scheduling and Publishing Without Missed Posts

Eight lessons on the queue, the time zones and the checks that catch a broken link before it publishes, and on the first hour after something goes out wrong.

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Reading Social Media Reports Clients Understand

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Reading Social Media Reports Clients Understand

Six lessons on choosing the handful of numbers a client can act on, and on writing the paragraph at the top that says what changed and what happens next month.

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Localizing Content for Global Brands

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Localizing Content for Global Brands

Seven lessons on adapting one campaign for regions that do not share a language, a holiday calendar or the same jokes, and on when to let a local team rewrite it instead.

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Team Collaboration on Content Creation

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Team Collaboration on Content Creation

Nine lessons on moving a draft from writer to designer to reviewer without it stalling in somebody's inbox, and on the kind of feedback that gets a second version worth shipping.

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Growing a Freelance Social Media Business

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Growing a Freelance Social Media Business

Eleven lessons on the commercial half of freelance social work: what to charge, what the scope says, and how to end a review cycle before it turns into a fifth round.

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