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Nine lessons on filling a month of posts before the month starts, and on leaving enough room that a good reactive idea still has somewhere to go.
Nine lessons. A month of posts planned before the month starts.
The calendar usually gets built twice. Once in a planning doc that looks orderly, and then again in a rush on the Monday morning when the orderly version turns out to have no room in it for anything that came up.
This course builds the version that survives contact with the week. You get a pillar set that keeps the mix honest, a cadence per channel you can actually staff, a monthly grid that shows the gaps before they bite, and a rule for how much of the month to leave open on purpose.
Social media managers: planning across more than one brand and tired of rebuilding the month from scratch.
Agency leads: who need a calendar a client can read without a walkthrough.
In-house brand teams: coordinating with product, sales and whoever else wants a post this week.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.