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Seven lessons on rewriting one idea for every channel it has to land on, and on recognising the post that is not worth adapting at all.
Seven lessons. One idea, rewritten so it lands everywhere it goes.
Copying the same caption into four channels is fast, and it is usually why the numbers look flat. Each feed rewards something different, and the first line is often the only part that gets read before someone decides to keep scrolling.
This course works a single idea across the set. You learn what each channel rewards, how to rewrite an opening line four ways, when the format has to change rather than the words, and how to spot the post that will not travel no matter how you rewrite it.
Social media managers: publishing one campaign across channels that behave nothing alike.
Copywriters: briefed once and expected to deliver four versions.
In-house brand teams: protecting a voice while the format keeps changing.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.