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Seven lessons on adapting one campaign for regions that do not share a language, a holiday calendar or the same jokes, and on when to let a local team rewrite it instead.
Seven lessons. One campaign, adapted for places that share nothing but the brand.
Localisation goes wrong quietly. The translation is correct, the holiday is wrong, the joke does not exist in that market, and the regional team stops using the central calendar because it never quite fits.
This course sorts what travels from what has to be rebuilt. You decide the layer that stays fixed everywhere, write a brief a local team can act on, plan around holidays and dead weeks per region, and run approval in two languages without doubling the rounds.
Regional marketing leads: adapting a campaign written somewhere else.
Global brand teams: who need consistency without flattening every market.
Agency leads: serving clients across more than one country.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.