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Six short lessons on choosing the one or two channels a brand actually commits to, and on holding that line when a client asks why you are not on the newest one.
Six lessons. One decision you can defend out loud.
Every social team hits the same arithmetic. The week is a fixed number of finished assets. The client keeps hearing about a channel you are not on. And nobody has written down what any channel is answerable for.
This course is short on purpose. It gives you the test that separates a real secondary channel from a second full one, a worked answer to the request that lands on a Thursday call, and a board you can put in front of a client so the capacity argument stops being a feeling.
Social media managers: running two or more brand accounts and being asked for a third.
Agency leads: who have to price a channel request while the client is still on the call.
In-house brand teams: deciding what comes off the calendar before anything goes on it.