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Eight lessons on building an approval path a client will actually follow, and on what to change when the sign-off keeps landing the night before the post goes out.
Eight lessons. An approval path the client actually follows.
Approval breaks in a predictable place. The third round, with the deadline tomorrow, feedback that contradicts round one, and nobody able to say who has the final word.
This course sets the path up front. You map who signs off on what, cap the number of rounds before the work starts, set deadlines backwards from the publish date, and keep a short record of what was decided so round three cannot quietly reopen round one.
Account managers: chasing sign-off across email, chat and a shared drive.
Social media managers: who need a client decision before the queue closes.
Agency leads: writing the process everyone else will follow.
This course is part of the academy's invite-only offering.
Access to this course is managed by the academy owner. Reach out to them if you would like to join.