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Decide which one or two channels a brand should actually commit to, then run a posting system your team and your clients can hold to every week.
Being on every platform is the fastest way to be invisible on all of them.
Most social teams inherit five channels they never chose. The calendar fills up, the approvals pile up, the report shows likes, and nobody can say which channel is carrying the account. The problem is rarely effort. It is spending that effort in places that were never going to move the brand.
This course gives you a scoring system to rate channels before you commit to them, a way to match each one to a specific job, and a four-post mix so the calendar is never blank. You learn to read signal over applause, fix the profile that quietly costs conversions, and run a 90-day reset that tells you what to keep and what to drop.
It pairs with the way you already work in Kontentino: once the channel list is short and deliberate, planning, approvals and publishing stop being a scramble and start being a rhythm.
Social media managers: running several brand accounts at once who need a defensible reason to drop most of them.
Agency teams: who have to justify a channel plan to a client and then actually staff it week after week.
In-house brand teams: that want one or two channels working hard instead of five working halfway.